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Lecture 03 . Kurt Weidemann

Everyone in Germany is familiar with his work, and at least since the well-publicised discussion about the new German Railways logo, many are familiar with his name: Kurt Weidemann. Born in 1922, this designer has worked on the visual image of MercedesBenz, redesigned the Porsche script and advised large companies such as Deutsche Post and Deutsche Bank on their visual presentation.

As a font designer, he has created famous fonts such as ITC Weidemann. His saying, “A logo is a good logo if you can draw it in the sand with your toe”, has become legendary.